About Me

I know what it takes to guide clients over their toughest obstacles and maximize success.

With deep experience and understanding of corporate communication, brand identity, brand personas and product development, I have the tools and methods to identify the problem to be solved and bring brands alive.

My hands-on experience comes from leading and supporting teams who have launched, revived, and boosted products and brands spanning global to local levels.

Work Experience

Freelance Marketing Support (June 2024-Current)

  • Independent consulting
  • Leveraging extensive brand experience to help make business grow and operate at it’s most efficient level
  • Created a brand persona and structure to influence multiple audiences
    • Foundation for the National Institutes of Health

Roundtable6 (Oct. 2015 – May 2024) – Director of Strategic Planning

  • Defined brands by establishing brand mission, vision, values, positioning, target profiles and messaging
  • Involved with digital and traditional media planning, consumer engagement and evaluation• Reimagined packaging and branding of Ally Financial’s services to dealers, led to rising engagement and sales
  • After reinventing branded offerings for Urban Science, the firm achieved world record B2B Net Promoter Scores
  • Rebranded Wayne State University leading to record-setting enrollment
  • Provided program-level support for Johns Hopkins Medicine with branded strategic initiatives driving engagement

City Publications of Michigan (Apr. 2011 – Jun. 2015) – Owner/Operator

  • Built a direct marketing communication franchise in Southeast Michigan
  • Managed and implemented all company sales, accounting, creative, and account management

Campbell Ewald (Jan. 1999 – Oct. 2010) – Management Supervisor, Director of Strategy

  • Directed all truck account activity for the Chevrolet account
  • Planned & conducted research, strategy development, creative collaboration, and ongoing campaign evaluation
  • Managed strategy for Chevrolet Divisional campaign, Camaro, Malibu, Colorado and Silverado brand launches
  • Oversaw partner promotions with brands including NASCAR, MLB, U.S. Ski Team, and the Country Music Association

J. Walter Thompson (Apr. 1988 – Dec. 1999) – Director & Supervisor

  • Led campaign building for all Ford Division SUV communications
  • Conducted future product planning for Ford’s rear-wheel-drive brands
  • Interfaced with Ford’s World Wide Plans and Strategy to guide development of Ford’s cycle plan